ONGOING PROJECT
Brand Vision:
To bridge the gap between the Deaf and hearing communities through fashion, promoting inclusivity, understanding, and appreciation of sign language and Deaf culture.
Brand Mission:
Empower individuals to embrace the Deaf culture and learn sign language through stylish, streetwear designs that serve as conversation starters and catalysts for change.
Target Audience:
Urban, hip, and socially conscious young adults aged 18-35.
Individuals interested in streetwear fashion, urban culture, and social activism.
Those seeking to express themselves through clothing that carries a deeper message of unity and empowerment.
Brand Values:
Inclusivity: Celebrating diversity and embracing differences.
Empowerment: Encouraging self-expression and breaking down barriers.
Education: Promoting awareness and understanding of sign language and Deaf culture.
Style: Offering trendy, fashion-forward designs with a purpose.
Brand Personality: Bold, Urban, Empathetic, Authentic, Innovative
Brand Voice: Confident yet approachable. Empathetic and inclusive
Trendy and youthful. Passionate about social change and empowerment.
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