Blauw.
Disciplines: Art direction, Graphic Design, Concept development


Thanks to Arcadia, Chemistry Printshop and initiative 'over de drempel',

we were able to create our graphic zine: Blauw.

Blauw. 
Blauw got great attention during launch.
We were asked to host 4 different expositions,

- TOON, selected artworks during the festival
- TOON, Full magazine exposition
- Harmonie, Full magazine exposition
- DOAS, Full magazine exposition, launch of initiative
- LittleHighStreetTattoo, Official launch party of Blauw.
Concept:

A shout to society reflecting the burdens of the male experience

Blauw is a magazine that shows the male experience.
Often men's mental health is overlooked. The main goal of this magazine was to put the focus on loneliness. When we were given a budget to create a magazine, the only rule that had to be followed was that the subject should be surrounding the experience of interpretation of loneliness

Our focus for this zine was male loneliness. During the development of the zine this naturally catered into celebrating the male experience as well. 

In the netherlands, when you're born as a man, your family is celebrating with blue sprinkles on toast. Blue in this context also represents loneliness, cold and isolation. Referring also to blue monday. 
Blauw, the experience.
Blauw, launch party.
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